VIEW ALL PROFESSIONAL CERTIFICATIONS HERE

EXPERIENCE:

COMMUNITY MANAGER + COPYWRITER - JELLYSMACK | 01/2022 - 01/2023

- Developed content calendars and created engaging and error-free content for Facebook, Instagram, TikTok, and Snapchat, adapting tone and style for different creators. This included both paid and organic posts
- Collaborated with team members, including creator success managers and senior video editors, and utilised Google Analytics, platform analytics, and Jellysmack's program to identify and meet important KPIs for each creator
- Used outstanding creativity and content-writing skills to develop engaging, accurate marketing copy for various online platforms, all whilst maintaining a 0% error rate
- Managed and grew up to 27 influencer communities simultaneously, including Facebook, Instagram, and TikTok pages across diverse genres such as beauty, fashion, gaming, and couple/family channels
- Received 3 awards - including the Facebook video with the highest views (41.7M), and the Facebook creator with the most growth in a single month (1.8M to 7.6M
- Became a mentor to colleagues, leading official training and onboarding, and writing guides to assist with onboarding
- Became the go‑to for beauty content within my team, mentored colleagues, led training and onboarding, and created guides for assistance
- Specialised in beauty and fashion content, collaborating with high-risk and popular creators like Brad Mondo and Patrick Starr, handling crisis management and AD copy.

*DIGITAL MARKETER/SOCIAL MEDIA MANAGER |**10/2017 - 10/2021*

Edit Place (agency)
- Produced both long and short‑length copy for a variety of corporate clients, including L'Oreal, Garnier, Netflights, VeryChic, Trainline.com, and World's Best Bars, amongst others
- Developed strong SEO skills, in both copywriting and technical terms.

Little Ondine (nail polish brand) and Cavalier Matters (charity)
Content Creation:
- Brainstormed engaging content ideas
- Produced high-quality photography, videography, and copywriting
- Edited visuals to ensure they meet brand standards.

Social Media Management:
- Scheduled and publishing posts on Instagram, Twitter, and Facebook
- Monitored and responded to comments and messages
- Built and nurtured the online community.
- Managed, produced, and scheduled email marketing content

Trend Analysis:
- Stayed up-to-date with current trends and industry developments
- Identified relevant hashtags and incorporating them into content strategy

Performance Tracking:
- Established Key Performance Indicators (KPIs) to measure social media success
- Utilised tools such as Google Analytics to analyse performance metrics
- Created weekly KPI reports to evaluate progress and identify areas for improvement
- Tracked and strived to improve email marketing campaigns

BLOGGER + CONTENT CREATOR - isobelrose.uk | 01/2011 - 09/2019

- I ran a beauty and lifestyle blog and grew a unique and highly engaged community within the blogging world

skills:

Influencer marketing and collaboration
Brand management and maintaining brand consistency
Customer engagement and community building
Email marketing experience
Knowledge of social media advertising platforms and tools
Effective communication and collaboration with cross-functional teams.
Proficient in Adobe Photoshop and Lightroom, and beginner-intermediate level knowledge of other Adobe Suite programs.
Intermediate video editing skills